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Larrabee, Carroll news 1940s cr anc_LNelsonBurns

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NATIVE OF COUNTY HEADS BIG CONCERN
Carroll B. Larrabee Elected President of Printers' Ink Publishing Company, Inc. in New York.
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Carroll B. Larrabee, who first saw the light of day in Coudersport, son of Attorney and Mrs. L.E. Larrabee, has been elected president of Printers' Ink Publishing Company, Inc., of New York, succeeding C. Roy Dickinson who has resigned to enter active service as a lieutenant-colonel.
Mr. Larrabee joined Printers' Ink in 1921. In 1928 he became an associate editor, and since 1933 he has been managing editor. In 1941 he was made a director of the company. Previously Mr. Larrabee worked as a reporter on the Bradford Era, and later as a field worker with Tide-Water Oil Co.
He has authored, co-authored and edited several books. He was sole author of "How to Package for Profit." In collaboration with Henry W. Marks, advertising director of Printers' Ink, he wrote "Tested Selling Ideas", "Check Lists of Advertising, Selling and Merchandising Essentials", and "Tested Display Ideas." With E.B. Weiss and F.C. Kendall he edited "Handbook of Advertising", and also "How to Sell Through Wholesalers."
Mr. Larrabee is a graduate of the Peddie School and Brown University. During the last World War he served overseas. At present he is a resident of Riverside, Conn.
The Enterprise has brought from its files an engraving of Mr. Larrabee as he appeared 'way back in World War I days. A quarter century has made a change in his appearance but this is how he is remembered here.

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